Cannes Lions
OGILVY & MATHER, Mexico City / AMNESTY INTERNATIONAL / 2015
Overview
Entries
Credits
Description
In one of the most symbolic public squares that celebrates human rights and the creation of the Mexican Republic in Mexico City (Plaza de la Revolución) and where the Justice Minister Office is, we put a little small wall where 5000 persons gathered to sign the petition. The only thing visible in a vast plaza besides the iconic monument.
Execution
In one of the most symbolic public squares that celebrates human rights and the creation of the Mexican Republic in Mexico City (Plaza de la Revolución) and where the Justice Minister Office is, we put a little small wall. The only thing visible in a vast plaza besides the iconic monument.
Outcome
More than 5000 signatures, in 3 days, we collected the signatures that would take months to gather. An small wall became world news for a day. Over 11 thousand digital signatures on Amnesty International's website.
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