Cannes Lions

IF YOU SIGN IT WON'T BE FORGOTTEN

OGILVY & MATHER, Mexico City / AMNESTY INTERNATIONAL / 2015

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Overview

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Credits

Overview

Description

In one of the most symbolic public squares that celebrates human rights and the creation of the Mexican Republic in Mexico City (Plaza de la Revolución) and where the Justice Minister Office is, we put a little small wall where 5000 persons gathered to sign the petition. The only thing visible in a vast plaza besides the iconic monument.

Execution

In one of the most symbolic public squares that celebrates human rights and the creation of the Mexican Republic in Mexico City (Plaza de la Revolución) and where the Justice Minister Office is, we put a little small wall. The only thing visible in a vast plaza besides the iconic monument.

Outcome

More than 5000 signatures, in 3 days, we collected the signatures that would take months to gather. An small wall became world news for a day. Over 11 thousand digital signatures on Amnesty International's website.

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