Cannes Lions

IKEA

HERRAIZ SOTO & CO., Barcelona / IKEA / 2008

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Goals: Put a plant on your computer desktop. It will cease to be a computer and become more alive.Ikea is giving away a desktop widget featuring a collection of interactive plants that you can play with and give a feeling of joy and wellbeing when they come into your home. Implementation: Each plant has been created with Adobe Air technology to create a sensory experience that plays on light, with organic movements, floating spores and improvised musical notes.Result: Explore the new desktop supports to generate notoriety, take decoration to a sensorial plane and give value to users through an interactive gift.

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