IKEA believes that no matter how cramped your space, there’s always a solution. We were briefed to communicate this, while providing consumers with a practical solution to their time and space constraints.

People looking for small apartments in big cities are space conscious. They also often don’t have much time to browse our vast stores. So we wanted to take our space conscious store to them; and let them buy what they needed right there and then. We gave consumers the complete solution; in a 10.5 × 8.8cm space. An entire IKEA store, inside a web banner. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products.Each item was represented by just a few pixels. When the consumer scrolled over the banner, each item would appear enlarged. By simply clicking the item, they could buy it immediately.

We only just launched the store, but the outlook is promising. Within the first week, the banner had an astonishingly high click through rate of 101%, which means 16.273 impressions generated 16.384 click throughs.