Cannes Lions
McCANN TEL AVIV, Tel Aviv / IKEA / 2016
Awards:
Overview
Entries
Credits
Description
For the first time in the show's history, the whole house was still inside the boxes, and the contenders had to assemble everything themselves.
Execution
Knowing that Furniture assembly and boxing of furniture are IKEA assets that are linked in the Israeli mindset to the brand, we wanted to use to it to our advantage…
For the first time in the show's history, the whole house was still inside the boxes, and the contenders had to assemble everything themselves! IKEA Style…
While the activity during the episode generated interest, we drove consumer directly to our 360 tour using VTR during the show to close the loop and truly showcase our designs to consumers
Outcome
250, 032 pages of IKEA designs Viewed
110,044 Unique users visited the virtual tour
10% Traffic Increase to IKEA Store
13% increase In Furniture Sales
More than Half of Israel (54%) Linked IKEA Designs to furniture that they been seeing in the Big brother show
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