This web ad was shown twice in a campaign period of two weeks. The ad is complimentary to, yet independent from, outdoor boards, PR activities and brochures sent as DMs. Its purpose is to underline how IKEA is pioneering and different, by showing and communicating their wide variety of kitchen facades, the variations in size and style that make the Ikea kitchen facades suitable for all kitchen spaces. The overall objective of the entire campaign: To increase sales in named categories by 40%. Target group: All.