This film honors what might be the most hardworking bag in the world: IKEA’s blue shopping bag FRAKTA. We see it being worn as a dog-poncho, used as a fashion accessory, getting beat up from daily use and getting lost at the beach. But the truth is, this plain piece of plastic has an even bigger meaning than that, it summarises everything we believe in: That design, function, and quality shouldn’t be just for a few.