While Fukuoka people never thought that home furnishing can be something fun and make their everyday life more interesting, the entertainment formats beloved by them could prove this by letting them experience that this is possible!

This IKEA 'Docutainment Show' entertained Fukuoka people, and encouraged them to discover how IKEA home furnishings could make their everyday lives more enjoyable. This resulted in a significant increase in unaided awareness (35% to 62%), and we also set a world-record for registration of IKEA Family Members (62,000, which is 124% vs. KPI).