Cannes Lions
DDB TRIBAL WIEN, Vienna / IKEA / 2013
Overview
Entries
Credits
Execution
The media team executed the idea by transforming an adshel on one of the busiest streets in Vienna, Mariahilferstraße, into a shop-window for IKEA’s range of LED lamps.
Outcome
The LEDshels became roadside attractions with passers-by actively examining them, even taking pictures and posting them on social media sites.
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