What if we asked the children to create their own homes?

We asked hundreds of children to draw the home they would love to live with their families. We didn´t give them rules, nor limits, only a clean sheet of paper and some colored pencils. Among all the projects, we selected the 5 most challenging ones. And, to bring them to life, we brought together the little designers and the IKEA´s designers. From the fusion of a fantasy world and IKEA´s products, 5 real homes were born.

The most liked, shared and commented IKEA content ever.

IKEA Portugal´s Youtube channel views increased 100%.

1,015,410 views - 601,504 estimated minutes watched

Significant increase in store visits compared with the previous year.