Our campaign, I’M HERE TO CREATE, focuses on the incredible athletic potential one can unlock when they engage their imagination and use their creativity in sport. We created the campaign out of our athlete’s Instagrams because it’s where they naturally express their creativity every day. Then, we worked with them to craft 13 unique stories, told in their own voice, using their real Instagram posts along with content we shot to show how these women express their creativity in sport.

Getting our audience to see and share our stories were our main tasks leading to TV/online video and social playing massive roles in the execution.

From the beginning of February until the end of April in 32 markets worldwide, we delivered our stories through high reaching, premium environments in sports and culture – both on digital platforms and through TV broadcast. High profile examples worldwide include executions during the Grammy’s, the Oscar’s, the Super Bowl, and Champions League matches.

Instagram played a major role online and in mobile execution as it drives more emotional resonance with our target audience than any other social platform, making it the perfect platform for shifting our KPI’s. Individual films and static images were rolled out through Instagram and generated significant amounts of engagement from our audience.

With the campaign still live in parts of the world, metrics indicate strong reach and engagement by messaging. Importantly, this is just one step in the journey with additional communications scheduled later in 2016.

- 800,000,000 television impressions delivered

- 267,000,000 digital display ads served

From 102 main video posts (Facebook, YouTube, Instagram global posts + Facebook local posts):

- 120,919,087 total video views

- 31,112 shares

- 1,076,407 likes

- 18,040 comments

From 50 Image posts (Facebook, YouTube, Instagram global posts + Facebook local posts):

- 101,720,505 total image impressions

- 2,275 shares

- 1,078,115 likes

- 3,574 comments