Cannes Lions

IMAGE CAMPAIGN: COCA-COLA AND MUSIC

ZENTROPY COMUNICACION INTERACTIVA, Madrid / COCA-COLA / 2002

Awards:

2 Shortlisted Cannes Lions
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Description

With the main objective of strengthening Coca-Cola’s brand among young people and associate the brand to music, we developed a communication strategy for Internet. This was achieved with a new claim (see banner), which was adopted globally throughout on and offline communication. The presented campaign is the first action which gets developed for Internet and is formed by 4 pieces, all of them interactive ones. Each of them submerges the user and the media itself in a unique experience where he gets caught by music, good mood and fun. It’s an invitation to join the party and have fun. The presented piece, “Bombo”, shows 2 sides of the coin: Being out or being in the party, what’s behind the web page and what’s actually there once he interacts with the page. The main element giving richness to interactivity is the use of sound - playing with the stereo sound feature, the closer to the party the higher the sound, even playing with right and left. Finally, with the click of the mouse, we achieve breaking into the page and that suddenly all gets flooded with music. Party on!

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