The Advertising Standards Authority in the UK stipulates that brands must make it sufficiently obvious to viewers when the content they share is advertising a company, brand or product.

To ensure that viewers of our video content were made aware that the content was owned, created and being promoted by Sprite, we included a logo and a click-through link at the end.

As well as needing to declare the commercial nature of the video content itself, the team was also required to ensure transparency in the social media posts that were published by brand ambassadors such as Dave Crowe and the London Lions. Current regulations state that parties being financially rewarded for sharing branded content over social media channels such as Twitter and Facebook must declare this in their posts.

Dave Crowe and the London Lions included the hashtags #sponsored or #advert (or abbreviations of these terms) in their Facebook and Twitter posts that were published to share the video content on their owned channels to ensure fans and followers were not misled with regards to the nature of their involvement in the campaign.

In a single day we created an incredible piece of street art using only basketballs and paint. Creating the montage of bounce prints using paint and shooting the video was a painstaking process that took many hours to perfect. It’s only when the drone-mounted camera flies upwards that you see the final outcome – a 50ft image of a basketball player.

On top of this was a bespoke soundtrack, using professional beatboxer Dave Crowe, who features in the video. Due to Sprite’s lack of UK-owned media channels, the stars were a clever extension to maximize reach across social platforms.

This was the first successful step in positioning Sprite in the UK with basketball. Creating the montage of bounce prints from paints and shooting the video were both painstaking processes that took hours to perfect. Every detail, from featured players to the setting of the video, was carefully orchestrated for maximum visual impact. As well as being hugely effective, it is a brilliantly crafted, visually stunning piece of brand engagement that’s perfectly tailored to its audience. We also gave a unique opportunity to young and aspiring players across the city.

Finally, we wrapped the content in a bespoke soundtrack, using professional beatboxer Dave Crowe, who stars in our video. Our audience is passionate about music, so both soundtrack and backdrop to the video were integral. The track became essential to the art piece and mirrored the building intensity of the game, as well as the drink’s intense hit of refreshment.

We aimed high and on a small budget, we achieved a fantastic creative output delivering strong results:

669k total video views

Editorial PR coverage: 36 million

Organic shares and reach through influencers: 193k

Total impressions: 5.3 million

Over-indexed on views by 185.5k

0.07p CPV