Spikes Asia
KT, Seoul / KOREA TELECOM / 2019
Overview
Entries
Credits
Background
KT does not want 5G to be limited to certain classes of people. KT wants to enlarge 5G's service region to all members of society. KT, which first commercialize 5G service in Korea, expect that this ad campaign will bring KT 5G's distinguished value to customers.
Execution
The '5G imagination' campaign's main theme is 'Do everything'. In the ad, we tried to illustrate the ultra-low latency feature of 5G with a disabled girl's story. A girl without arms wants to be a musician. Using virtual reality thanks to the ultra-low latency feature of 5G, she is able to make her dream come true, with applause from her fans all around the world.
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