Spikes Asia

Imagination of the 5G world comes real

KT, Seoul / KOREA TELECOM / 2019

Film

Overview

Entries

Credits

Overview

Background

KT does not want 5G to be limited to certain classes of people. KT wants to enlarge 5G's service region to all members of society. KT, which first commercialize 5G service in Korea, expect that this ad campaign will bring KT 5G's distinguished value to customers.

Execution

The '5G imagination' campaign's main theme is 'Do everything'. In the ad, we tried to illustrate the ultra-low latency feature of 5G with a disabled girl's story. A girl without arms wants to be a musician. Using virtual reality thanks to the ultra-low latency feature of 5G, she is able to make her dream come true, with applause from her fans all around the world.

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