Cannes Lions

Imagination: Tom Wallisch

SHERPAS CINEMA, Whistler / THE NORTH FACE / 2018

Overview

Entries

Credits

Overview

Description

A young boy sits in the back seat of his parents car as they drive through a small snowy mountain town. As the parents banter on about bathroom-renovations, dish-wear and other lame adult things, our bored boy imagines a skier hitting jumps and grinding rails alongside the moving car, and he uses his fingers to act out the motions of his imaginary skier. Suddenly his imagination becomes reality, and we join in the child's amazement as a real skier executes stunt after stunt all the way to the kid's school. When they arrive they find a host of other kids with equally impressive imaginations, each gazing at a different athlete jumping and grinding their way through the schoolyard. Though the parents remain blissfully unaware of whats going on, the nostalgia of the schoolyard seems to trigger something in the father's memory.

Similar Campaigns

12 items

The North Face Pride

C41, Arcore

The North Face Pride

2023, THE NORTH FACE

(opens in a new tab)