The spot mixes wide, sweeping shots of aerial photography, natural outdoor lighting, and intimate portraits. Reflecting the lyrics of the immediately-recognizable song, the imaginative, awe-inspiring cinematography featured a range of shots including: skiers cascading down snowy mountains; runners crossing beautiful bridges and infinite salt flats; boaters navigating oceans and rivers; hikers and mountain climbers escalating mountainous and forest-filled terrains; and more.

With the goal of inspiring everyday athletes to get out and explore the outdoors, we enlisted My Morning Jacket to cover "This Land is Your Land," Woody Guthrie's iconic hymn to America. The song provided emotional resonance to a ninety-second anthemic film of The North Face athletes skiing, climbing, running and riding across America.

From the opening line “this land is your land” and the landscapes in the lyrics ­ “redwood forests,” “Gulf Stream waters,” and “a golden valley” ­ it’s understood that the film means to invite you to explore the outdoors. This particular adaptation by My Morning Jacket captures a modern sound that references the folk heritage of Woodie Guthrie but appeals to a contemporary audience with a more polished sound.

Reflecting the anthem’s lyrics, final creative execution resulted in imaginative, awe-inspiring cinematography that features active athletes in various landscapes. The range of shots includes skiers cascading down snowy mountains, runners crossing beautiful bridges and infinite salt flats, boaters navigating oceans and rivers, hikers and mountain climbers escalating mountainous and forest-filled terrains, and more.

We chose Woody Guthrie’s nationally recognized, trans-generational “This Land Is Your Land” as the perfect complementary anthem for the spot’s visuals. Throughout the memorable, vivid lyrics, it’s understood that the film is meant to invite viewers outdoors. This particular adaptation by My Morning Jacket captures a modern sound that references the folk heritage of Woody Guthrie yet appeals to a contemporary audience with a more polished sound.