Inspired by the most iconic object of winter, the snow ball we have launched the 1st digital snow ball.

We imagine a very unique and disruptive way of showcasing the collection. We created a 360-degree mobile-first lookbook taking users inside a virtual snow globe where Lacoste-wearing models are suspended in a photo-real frozen moment. Users can tilt their mobile phone's gyroscope to discover Lacoste's F/W 2015 collection and zoom-in to see each piece in greater detail and to find a red feather that provides vouchers via SMS. Designed specifically for integration and sharing on China’s leading social media app WeChat, the experience also offers vouchers -- accessible by finding certain easter eggs in the snow globe -- to help drive the Chinese market in-store.

Realism was a big challenge. We wanted the user to feel like they were inside the snow globe.

As all the design reside in models jumping on a rebounder and are shot at high speed fps, each animation was carefully scripted to create smooth zoom animations. A custom-made motion blur effect was added to the WebGL framework to add more realism while users moved through the experience or shook their mobile phones. We built a customized sprite engine to ensure assets were as light as possible. We also added a WebGL snippet that allowed us to generate inter-frames on the go in case we need to fill the same frame rate with additional frames.

Being mobile first and browser-based challenged us to build an experience that would work on every kind of devices and especially in WeChat browser.

The platform averaged 1 million hits during the first two weeks

550K social commitments on WeChat

An average of 10% click back to shop

Lacoste Wechat fan base increased by 4000