Become a model in a second life...Lacoste organises a casting for Second Life avatars. One hundred of the best looking avatars will be pre-selected by voting visitors to the website, and then a special jury will pick six models for a fashion shoot in Second Life.Reaffirm brand values by organising an operation much more than a simple introduction to the platform. The concept plays on escapism and the dream created by Second Life and succeeds in making the Lacoste collection live beyond its material dimension.Lacoste targets an international 18-25 year old age group in their new playground, the virtual world Second Life.