We understood that it was not just about creating a “cool” moment. Following a brand immersion with the Oakley team, we knew we needed to make a kick-ass display. We pinpointed the Airwave Goggles as the heart of this initiative to highlight the heritage of innovation at Oakley. We created this campaign with experiential at the core. From graphics, to material choices, to the interactive digital components, everything was designed to engage and captivate the audience and let them experience the energy, innovation and heritage of the brand.

We created a pulsing heart for the center of Oakley store: a large display, complete with digital interactive elements showcasing the technology behind the goggles. Following a brand immersion at the Oakley headquarters, we unearthed a plethora of prototypes, awards and invention, each unique yet undeniably Oakley. Using inspiration from the aesthetic of the headquarters and iconic brand elements like the skull and x-rays, we crafted a campaign that sent technology straight to your brain.

The goggles sold big and were gone within 2 weeks, but really we sold the brand. With this incredible launch, Oakley proved itself as a leader, innovator, and influencer in the market.