This global print campaign for Oakley shows a scintillating outdoor atmosphere to convey the idea of living for one's passions/obsessions.

The figure, deep in meditation is 22 year old, world champion Brazilian surfer, Gabriel Medina on his home beach in Maresias, Brazil.

Medina is a person whose almost entire existence centres around his obsession, therefore, this is a pure example of truth in advertising.

Medina is a world famous, and multi competition-winning surfer.