Cannes Lions
DDB GERMANY HAMBURG / NIKE / 2009
Overview
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Credits
Execution
We booked the world's fastest banners. And did this in the direct vicinity of the EURO 2008 matches: On the screens of public-viewing points in Austria and Switzerland as well as on the relevant German-speaking websites. Each banner displayed the final score and made use of pictures from the games which had just finished-focusing on Nike teams or individual players. A total of ten matches were covered in this way, and thus with a reference to nikefootball.com.
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