Spikes Asia

Jordan : Every 2ND Counts

AKQA, Shanghai / JORDAN BRAND / 2018

Awards:

3 Shortlisted Spikes Asia
Film
Supporting Images
1 of 0 items

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Overview

Description

Commit To Win. Only you can decide the result of the game. But what if you’re up against failure — man’s toughest opponent — how do you fly above?

Jordan Brand created a short film about commitment and failure. The story of a Chinese baller who wakes up to the same game and loses over and over again. Does he give up? Or does he get up and try again?

The film generated 2.8M views in the first 3 hours on Weibo, and 36M++ total views across Jordan’s social channels.

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