The spot, shot in Arizona, celebrates the dedication of athletes who persevere amidst severe climate conditions. In the cinematic spot, heat causes an ice cream cone to melt on the sidewalk and the sun glares through the fronds of a palm tree as a runner makes her way through a barren desert landscape. Another dedicated runner sprints through a deserted city, all as the hot sun beats down. Our heroines push through extreme temperatures with the help of their industry leading apparel.