Cannes Lions
DIRTY ROBBER, Los Angeles / NIKE / 2017
Overview
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Credits
Description
Unlimited Pursuit showcases some of the world’s most dominant athletes through a series of sharp vignettes that illustrate the strength, determination and profound commitment required to excel on the world stage.
Track & field star English Gardner sets the tone for this energetic and powerful anthem. Quick flashes of elite athletes like Serena Williams, Scout Bassett and Allyson Felix among others transition us into the body of the piece.
We close out with a fourth-wall shattering look from superstar Simone Biles, a supremely confident glance that speaks to the competitor in us all.
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