Cannes Lions

NIKE MERCURIAL VAPOR IV SHOES

NICE SHIRT FILMS, London / NIKE / 2008

Film
Film

Overview

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Overview

Description

Jon Hollis crafts an intimate, unsettling ad for the ultra-light Mercurial soccer boot. A player leans down to lace up his boots, which turn out to simply be his bare feet, complete with laces sewn into flesh. The dimly-lit training surroundings are made menacing through suggestive of horror movie atmospherics (bass blips, white noise and spattering water) matched in tone by understated gruesome visual effects.

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JUICE SINGAPORE

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2023, PUMA

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