The campaign provided users with a unique application that changes the colour of their profile and timeline cover images to the team’s signature colour, red. Then users were allowed to leave cheerful messages for the Korean Soccer Team on the red-coloured profile images, which were assembled and re-visualised as an image of a tiger, signature icon of the national team. On Feb 29th, the red tiger was exposed on the huge banner installed both inside and outside of the stadium, as well as on scoreboard screen backing up the team with plenty of cheerful messages.

In the 10 days of our short campaign period, 1,828 people participated and led the Nationwide SNS Movement ‘Shout For Red’. 2,225 new fans were added to the Nike Korea Football Facebook Page. And it resulted in a 195% increase in the total the number of fans. It proved its potential of being a core communication channel, demonstrated by the greatly increased number of fans ever since it opened.