Cannes Lions
R/GA, New York / NIKE / 2012
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SPARQ Combines are the proving ground for elite high school football players, but up until recently, the drills were about the numbers they could put up on a stopwatch. Nike asked us to bring SPARQ to the modern age.Players registered and set a goal for the Combine. As players completed the drills and received their SPARQ rating, they could see how the competition was faring on a jumbo-tron leader board. A custom app breaks down each players’ performance and probability of winning an athletic scholarship. Players who couldn’t make the event could test themselves on BOOM, Nike’s free training app.
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