Nike+ Kinect Training is a digital experience that is connected to the web.

• The game lets you work out in tandem with online friends through partner workouts.

• You receive cheers and notifications from your friends social channels as you work out in real time.

• You can download the latest workouts and drills each time you come back.

• By going to Xbox Live, users can download and play Nike+ Kinect Training without ever going to a retail store.

• Every time you go to the menu, you are alerted to how many people are online with you at that point working out, the amount of NikeFuel that is being earned through Nike+ Kinect Training, and where you are at on a Leader board of your friends.

Our mission was to create a truly authentic training experience, the closest thing possible to working out at Nike with their master trainers.

The title is packed with innovations such as live video training with friends and the 90 day reward schedule, which are based on insights gleaned from trainers in how to motivate and guide athletes.

This was then delivered through an experience that brings Nike to life. We crafted the environments down to the blades of grass and floorboards to feel authentic, and modelled the trainers’ movements and used their real voices and words of encouragement.

Nike+ Kinect Training became the #1 selling Kinect title of holiday 2012.

On Amazon it maintains a rating of 4½ stars. Consumer reviews included quotes such as “I bought this game and cancelled my gym membership.”

“More immersive than any other fitness game.” ESPN

"Nike+ Kinect Training is as good as a real trainer and costs less than 1hr's lesson." Chris Anderson, Former Editor-in-Chief of Wired Magazine

“Keeping fit has never been this cool or addictive.” Men’s Health

“The best exercise game yet.” Fast Company