How to be different in the dead serious world of high fashion?

PRADA Resort 2017 Collection was inspired by nostalgia for the childhood: planes and flowers, dolls and toy soldiers, naivety and innocence.

To deliver this idea we wanted to create something beyond the ordinary photo shoot, a truly memorable native experience within the digital space.

That is why we built the Prada Dollhouse, a high-fashion dress up game inspired by every fashionista’s favourite childhood play – dressing up paper dolls.

Dress the model and watch her appear in a new magical space, uniquely designed as an interpretation of the outfit. Explore the ten spaces, and see things get a little weird. Just weird enough for you to keep exploring.

To do this project we did a photoshoot of the model and most of the objects using stop-motion technique. 10 looks, 20 scenarios (one for the main page and one for each room).

Then we created 10 multi-layered collages using the photos of the model and the objects, heavily curated stock photos and videos with patterns and associations of various sorts, combining in the end static pictures and looped videos. We looked through over 5000 images and videos to find the perfect ones. Something that will be hypnotising, unique, oddly beautiful and very true to the brand.

Our goal was to create the project that will run smoothly for every browser that why we’ve built our Prada Doll House using only photos, looped videos and HTML5/CSS3/JS.