Cannes Lions

THE GALLERIA BAG

ANONYMOUS CONTENT, Culver City / PRADA / 2015

Presentation Image
Online Video
Presentation Image
Online Video
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The Prada Galleria is the set of an imaginary battle, a figment of a childhood fantasy that involved slicing it clean in two. The exceptional inner workings of the bag are revealed, rarely seen except by the artisans who create them, as the bag becomes a theatre set for childlike obsession.

Execution

The launch is three phases:

#1 (3/23-4/7) a digital invitation is sent via e-mail/instant messaging systems to a selected list of contacts, which contains a link to connect to thepostmandreams.prada.com where three of the five shorts will live.

#2 (4/7-20) Prada unveils thepostmandreams.prada.com so that anyone can watch and share excerpts from them. Prada will select one website to exclusively run the first three films. Afterward, they will be released on Prada social media.

#3 (4/20) Prada unveils the last two films on thepostmandreams.prada.com. After the exclusive, they will be released on Prada social media.

Outcome

At the moment we are not able to answer to this question. The activities are in progress (or not started yet) so we can’t currently provide with the results.

Similar Campaigns

12 items

The Postman Dreams 2

ANONYMOUS CONTENT, Culver city

The Postman Dreams 2

2018, PRADA

(opens in a new tab)