The Prada Galleria is the set of an imaginary battle, a figment of a childhood fantasy that involved slicing it clean in two. The exceptional inner workings of the bag are revealed, rarely seen except by the artisans who create them, as the bag becomes a theatre set for childlike obsession.

The launch is three phases:

#1 (3/23-4/7) a digital invitation is sent via e-mail/instant messaging systems to a selected list of contacts, which contains a link to connect to thepostmandreams.prada.com where three of the five shorts will live.

#2 (4/7-20) Prada unveils thepostmandreams.prada.com so that anyone can watch and share excerpts from them. Prada will select one website to exclusively run the first three films. Afterward, they will be released on Prada social media.

#3 (4/20) Prada unveils the last two films on thepostmandreams.prada.com. After the exclusive, they will be released on Prada social media.

At the moment we are not able to answer to this question. The activities are in progress (or not started yet) so we can’t currently provide with the results.