A series of adidas collections built around Spring Break destinations to be sold exclusively at the retailer Finish Line. This series of adidas collections fall under the umbrella brand name of "Your World". The first collection to hit Finish Line stores was Waikiki.

Key Finish Line stores stage an immersive brand experience while other stores rely heavily on the Web experience to promote and convey the idea behind these collections.OBJECTIVESCreate a unique and disruptive adidas experience within Finish Line stores and on the web.

Generate traffic to Finish Line to purchase the adidas "Your World" product.