Cannes Lions

IMAGING THE WORLD

OGILVYENTERTAINMENT, New York / PHILIPS / 2014

Case Film

Overview

Entries

Credits

Overview

Description

Uganda is the 182nd worst place to be born or give birth out of 191 countries in the world. 1 in every 16 kids dies at birth. For every mother who dies giving birth, another 25 will go on to suffer both short and long term disabilities. A big part of the problem is access to modern medical services. Expectant mothers have no way of knowing if they're about to have twins, or if it's a breach pregnancy or if the umbilical cord has become dangerously wrapped up.

This film documents a life-saving partnership between Philips and a charity called Imaging the World. We spotlight a team of professionals who are rolling out the rugged CX50 ultrasound unit in rural Uganda. This is "One Laptop Per Child" for the Healthcare sector; forewarning expectant mothers of complicated pregnancies and giving them enough time to make the long journey from ill-equipped clinics in the countryside to modern hospital hubs in the cities. Through the human face of new mother Kateme Sarah, the film points out the 90% reduction in infant and maternal mortality rates that the solution has brought about. Ninety percent.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Samsung Land of Emojis

CHEIL WORLDWIDE, Frankfurt

Samsung Land of Emojis

2018, SAMSUNG

(opens in a new tab)