Cannes Lions
BIEDERMANN PUBLICIDAD, Asuncion / FACEBOOK / 2014
Overview
Entries
Credits
Execution
Featuring celebrities and social network personalities, who posted comments and tweets about the change of their Facebook profile language to Guarani.
Outcome
• +50% people using internet data.
• +70% internet daily use.
• One more language option for over 10.000.000 people.
• First American continent native language included in a social network.
• Tranding Topic on Twitter and even the Paraguayan President tweeted and changed his profile language to Guarani.
• Investment: US$ 0
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