Cannes Lions

NO SOCIAL NETWORK

BIEDERMANN PUBLICIDAD, Asuncion / FACEBOOK / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Featuring celebrities and social network personalities, who posted comments and tweets about the change of their Facebook profile language to Guarani.

Outcome

• +50% people using internet data.

• +70% internet daily use.

• One more language option for over 10.000.000 people.

• First American continent native language included in a social network.

• Tranding Topic on Twitter and even the Paraguayan President tweeted and changed his profile language to Guarani.

• Investment: US$ 0

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