Cannes Lions

NO SOCIAL NETWORK

BIEDERMANN PUBLICIDAD, Asuncion / FACEBOOK / 2014

Presentation Image
Presentation Image
Case Film
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Case Film
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Overview

Entries

Credits

Overview

Execution

Featuring celebrities and social network personalities, who posted comments and tweets about the change of their Facebook profile language to Guarani.

Outcome

• +50% people using internet data.

• +70% internet daily use.

• One more language option for over 10.000.000 people.

• First American continent native language included in a social network.

• Tranding Topic on Twitter and even the Paraguayan President tweeted and changed his profile language to Guarani.

• Investment: US$ 0

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