The ad was broadcast in South Africa and targeted men and women between 25 and 44 years old. To relaunch Mazda in South Africa we told the brand’s story by moving back through time, covering all Mazda’s major milestones over the years – from building the 3-wheeler trucks that helped rebuild Hiroshima after the atomic bomb to designing and manufacturing the historic Rotary Engine. The brand continues to defy convention today, which led to the tag line, “The impossible made possible”.