Cannes Lions

Renault - The Store

PUBLICIS CONSEIL, Paris / RENAULT / 2023

Film
Demo Film
1 of 0 items

Overview

Entries

Credits

Overview

Background

In 2024, combustion vehicles will be forbidden inside Paris.

Therefore, the last evolution of utility vehicles from Renault is 100% Electric. Because workers and entrepreneurs will always need to have access to our cities to shape them. With a historical film, we tell workers that whatever happens, Renault will always be on their side and evolve with them.

Execution

The cinematography was as important as production design when travelling through time.

We needed to feel the realness of the different situations, but also wanted to create theatrical and artisanal scenes in the film. So, instead of emphasizing each era with tricks like vintage grain, textures, or film burns, we preferred to add an overall feeling with strong light bias (at the beginning with vivid, vibrant colors, also when the store closed), which makes it more consistent. The shoot had the complexity of the full puzzle. The constant transformation of the shop through the years allied to the 360 nature of the constant camera movement meant that every actor, and every prop had to be utilized and choreographed to work like a cog in a Swiss watch. Total precision.

Outcome

Since its release in October, the film has already reached 15,3 K views on the internet alone.

The impact is not only in the numbers: In 2024, combustion vehicles will be forbidden inside Paris.

Therefore, the last evolution of utility vehicles from Renault is 100% Electric. With this film, we want to make people understand that whatever happens, Renault will always be at their side to offer them vehicles that meet their expectations and needs.

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