Cannes Lions

In the Heart of the Battle 360

DDB PARIS, Paris / UBISOFT / 2017

Presentation Image
Film
Demo Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
Supporting Images
Film
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Overview

Entries

Credits

Overview

Description

We created “In The Heart of The Battle”, an immersive 360 VR experience that plunges the viewer directly on the battlefield. We follow a Knight as he fights through swarms of enemies. It’s a disorienting and chaotic experience, true to the feeling of a real battlefield. There is nothing beautiful here : swords clash, fire rains from the sky and blood is shed. Throughout the experience, a voiceover which is an ode to Honor serves as a counterpoint to the chaos on the battlefield.

Execution

We wanted to show the rawness and brutality of a battlefield and make the gamers feel there. Rendered in 8K and seen in the Oculus Rift, the experience is mesmerizing: from the blood trickling down in the puddles of water on the ground, to the fire arrows raining from the sky and the incredibly realistic sunts, the film is a true rendition of the game’s warrior spirit.

Outcome

In the heart of the Battle 360 was experienced more than 15 million times.

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