Cannes Lions

The Charge

BETC, Paris / UBISOFT / 2016

Film

Overview

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Overview

Description

Ubisoft's latest instalment of the Far Cry video game franchise, Far Cry Primal, takes place in the Stone Age. In this world there are no fancy guns or futuristic rocket launchers.In the trailer, "The Charge", we show the brutal savagery of the Stone Age. As our solider tumbles back in time he is left with nothing but his will to survive.

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