SANCHO BBDO, Bogota / UNHCR / 2013
It was important because we raise awareness through an experience in which the target literally stood in the shoes of a refugee.
Message: Put yourself in the refugees shoes and take the first step to understanding their situation.
We created a simple cardboard box with used shoes, which were donated by the same refugees and displaced persons in each zone as a symbolic act, along with this a little blurb printed where you can read the mind of each refugee.
Media payments: $100 (shipping boxes to different target audiences)
Means no payments: $8,000 Donations BBVA approx. impression material for p.o.p.
This direct impact sector managed and opened 8.312 microcredits to finance sustainable projects for refugees and displaced persons.