Cannes Lions

UN REFUGEE AGENCY

LEO BURNETT HONG KONG, Hong Kong / UNHCR / 2009

Film

Overview

Entries

Credits

Overview

Description

Hong Kong people are prosperous and spoilt, and take things for granted. We use the slangs which Hong Kong people say to bitch about their lives to remind them how lucky they really are.Actual Chinese slangs are spoken by refugees in the commercial.

Similar Campaigns

12 items

The No Experiment

HJALTELIN STAHL, Copenhagen

The No Experiment

2016, CANCER SOCIETY

(opens in a new tab)