Cannes Lions

INDIA VS ENGLAND CRICKET TEST SERIES

MICHAELIDES & BEDNASH, London / CHANNEL 4 / 2003

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Overview

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Credits

Overview

Execution

This submission demonstrates how a media team can shape the way a brand behaves and connects with people, not just decide where advertising is placed.Michaelides & Bednash had the idea to connect cricket with a cultural celebration and create a new social experience of the sport.

M&B developed the media strategy of surrounding people with authentic experiences of contemporary Indian culture. We developed all of the initiatives and negotiated all the brand partnerships.

M&B worked with all the creative teams to make sure each execution was true to our vision of an authentic Indian celebration.

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