Changing to Dresdner Bank is like starting a fitness programme for the company. CEOs or CFOs were able to experience this energy boost right away by mixing their own fitness drink. In addition to the blender the mailing contained fresh ingredients, a recipe and of course convincing information.

54% of the recipients scheduled appointments with a bank consultant, and they were surprised with a fitness-drink recipe brochure.

The mailing list was rewarded with a Bronze German Dialog Marketing Award.