Express how being ill can be expensive by indicating where it really hurts – your wallet!

Bring everyday illnesses (flu, tooth decay, short-sightedness) to life and portray them as direct threats to your wallet. We created a 30 second direct marketing ad, in the style of an unconventional horror film, that was directed by none other than the master himself Albert Dupontel!

11 to 15 calls received per broadcast of the commercial.