Cannes Lions

INDOOR AIR POLLUTION AWARENESS

MUDRA DDB GROUP, Mumbai / SHELL / 2010

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OVERVIEW

Outcome

An Independant research was conducted by Barometer research. Awareness of the health hazards of IAP went up drastically, in most cases, almost three times. More than 86% of housewives remembered the solutions to reduce the IAP in their kitchens. The objective was over achieved as

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