Cannes Lions

Shell Rimula - Real Destinations (Ilya Kropantsev from Russia)

J. WALTER THOMPSON, Shanghai / SHELL / 2016

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This film series salutes the determination and hard work of real-life truckers from around the world as they pursue their goals every day, no matter how big or small.

We got up close and personal with the truckers to unearth genuine and intimate nuances in their lives. Not only did we follow them on the job, we also showcased their softer sides with their families. And gave the world a glimpse of an undervalued industry that deserves more appreciation.

Because getting from A to B is just the job. What drives them to work hard and encounter risks on long journeys is their Real Destination. The one they think about everyday and where they want their life to be.

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