The Civic Tourer is a great looking car. But the engineers who designed it were worried people would overlook its core feature: a class leading boot space. While boot space is quite a dull subject, people do have an innate curiosity about what lies on the inside of things. This became the campaign's subject. Through a captivating journey, this film aimed to celebrate the inner worlds of a number of objects, all of which fit miraculously into the boot of Civic Tourer.

To achieve the unique look of the ‘Inner Beauty’ film, a combination of live action, CGI and stop motion was used. Sound was also carefully composed to dramatise the inner worlds of the objects.

The campaign only launched recently, so its full impact - both in terms of car sales and brand awareness - remains to be seen. However, the film has received over 300,000 views and counting, and has received extensive PR coverage with minimal paid support. For example, a Twitter competition featuring the ‘Inner Beauty' received over 10,000 entries.