We see a young girl's back. She has a smartphone in her pocket. Suddenly the shape of her smartphone warps into a threatening adult hand.

A line appears: Sexual predators can hide in your child's smartphone.

The banner links to the Innocence en Danger association website. A parental support association dedicated to raise awareness of the dangers of Internet for children.

Direct marketing, in addition to the ATL campaign, allowed us to target parents at a very relevant moment and place: when they buy smartphones for their kids in stores and malls.

Innocence en Danger’s Website visitor numbers increased by 43%. Donations by 11%. The Huffington Post along with dozens of blogs talked about the campaign.