Cannes Lions

Innoncence in Danger "Friend or Foe"

BBDO GROUP GERMANY, Dusseldorf / INNOCENCE IN DANGER E.V. / 2017

MP3 Original Language
MP3 Translation
MP3 Original Language

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Overview

Description

We hear the voice of a sweet, innocent 12-year old girl, Mina chatting to another girl her age, Sophie, she found randomly online. Mina showers Sophie in compliments and tells her about the things they have in common. But soon, Mina’s sweet voice turns darker and she starts sounding creepy. Within seconds the voice turns into that of an older man’s; the real person behind Mina’s persona. Now we get he’s trying to lure Sophie to a secret location with the promise of a good time. We see how quickly a harmless online chat between kids can get dangerous, when one of them is not who they pretend to be.

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