We launched the platform in tandem with the all-new Nissan Altima, the most innovative Altima ever. This car’s innovations were featured in the Garage Gallery section of the Garage microsite, alongside the everyday innovations submitted from fans. Viewers were able to explore ALL innovations, comment and share favorites with friends. Although we were primarily launching a new car, the conversation about Nissan quickly shifted from cars to the innovation leader it truly is.

We had over 450,000+ site views in no time, with 185% growth in Nissan’s Facebook fans. Viewer engagement tripled. The campaign exceeded the client’s lofty goal of submissions by 238%.

Although there was a very limited media buy, Nissan Innovation Garage had earned media coverage from titles such as Wired and Gizmodo, resulting in over 241 million total media impressions.

In the true spirit of innovation from everyone, Nissan is already planning to expand the successful program globally.