Cannes Lions

INSECT REPELLENT

DIESEL, Montreal / MUSKOL / 2006

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Muskol bug repellent / DieselMuskol Spring banner.Early Spring is a crazy time in the Canadian outdoors. The number of mosquitoes, black flies and other biting insects is overbearing at that time of year. In some areas, people are surrounded the moment they step outside. This dynamic banner recreates this feeling online by having annoying flying insects circle the user’s cursor. Just like in the real world, Muskol is the solution. The user can get rid of these annoying insects by placing the cursor next to the Muskol banner, where the insects will promptly fly away.

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