Cannes Lions
CORCOISE FILMS, Mumbai / PIDILITE INDUSTRIES / 2018
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Description
In India it’s common to see hawkers set-up illegal stalls and police demolish them.
Our story is set-up in backwaters of Kerala. Some old hawkers have set-up illegal stalls. A youngster brings his new stall too. Just then a kid notices police approaching, and gives a warning sign. The oldies start folding their stalls. The youngster follows them.
The police reach the spot. They see no stalls. So they leave. The oldies pull out their folded stalls from underwater. Having fooled the police, the youngster laughs, but when he tries to pull his stall out, the planks come apart. The oldies realize that the youngster had not used ‘FEVICOL’ while making his stall. They laugh at his stupidity.
The sound track is designed as a river song. It says “Strange is the river of love. He who jumps in it will drown and he who drowns will get across”
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