Launched in November 2017, Xbox One X changed the game for their users by incorporating cutting-edge technology, as seen in the brand’s immersive, real-time demo, ‘Insects’. The 60-second piece depicts a vibrant journey through a ladybug’s CGI world and demonstrates the premium visual fidelity of the brand’s renowned gaming technology.

The cutting-edge technology of 4K Ultra HD, wide colour gamut, high dynamic range rendering and spatial audio offers gamers a close-up look at the granular level of detail within the Xbox One X at 60 FPS. Users can alter the color of flowers, the ladybugs themselves, even the time of day. ‘Insects’ perfectly allows the audience to interact with the Xbox One X – while at the same time being fun to watch.

To capture the high-tech qualities exhibited, the artists underwent thorough concept development and crafted illustrative storyboards and CG models to ensure all aspects of the narrative were as cohesive and lifelike as possible. Furthermore, the team did FX simulations and utilized previs to strategically deliver even the most intricate details. A rich color grade, paired with sound design that captures the distinct sounds of nature—water droplets, wind, even fluttering bug wings—drops audiences right at the heart of a quiet, yet exciting adventure.

This was one of the first 4K real-time tech demos and was included with every Xbox One X console that shipped.